01 · EMPLOYER BRANDING
Always-On Brand Campaigns
→Expert-led employer branding and recruitment marketing campaigns that build awareness and attract talent before they're actively looking. Reinforces your brand at every touchpoint across the…
THE AGENTIC HIRING WORKFLOW · ATTRACT
03·ATTRACT·EQO Recruitment Marketing + Social
Build the employer brand that fills the pipeline.
EQO Attract runs always-on employer brand campaigns and AI-generated social recruiting creative · while programmatic advertising and CPA+ make sure every pound of spend is…
HOW IT WORKS
Six ways EQO Attract turns brand into pipeline.
02 · AI SOCIAL CREATIVE
Generative Video and Image Ads
→AI generates social recruiting creative · video and image · built and shipped from one workflow. Role-specific content for LinkedIn, Meta, TikTok, and Instagram, optimised…
03 · PROGRAMMATIC ADVERTISING
Precision Targeting, Pay on Performance
→Rule-based, automated job advertising that targets the right candidates on the channels where they are. Budget shifts dynamically to best-performing placements. Pay per click (CPC)…
04 · CPA+ · COST PER APPLICANT+
The World's First Agentic CPA Hiring Model
→Pay a fixed price per AI-screened applicant. EQO delivers vetted, pre-screened candidates directly into your ATS. Powered by LinkedIn AI distribution, in partnership with Employ.…
05 · DATA-DRIVEN CHANNEL OPTIMISATION
Attract Agents Monitor Performance Automatically
→EQO Attract agents monitor channel performance, reallocate budget, and flag underperforming placements · without human intervention. Real-time insights: views, clicks, applications, cost-effectiveness.
06 · TARGETED DISTRIBUTION
Reach Niche and Volume Pools
→Whether you're hiring for a specialist role or filling 500 positions, EQO Attract reaches both · niche professional communities, social platforms, and high-volume job aggregators…
500+
CHANNELS IN THE ATTRACT NETWORK
Pay on Performance
CPC AND CPA+ MODELS
Precise
TARGETING BY ROLE & MARKET
Real-Time
BUDGET OPTIMISATION
THE PLATFORM LAYER
Attraction is not a campaign. It is a continuous pipeline.
EQO Attract is the only platform that combines employer branding, social creative, programmatic advertising, and outcome-based CPA+ in a single workflow · all drawing from…
CPA+ changes the commercial model entirely: instead of buying ad impressions or clicks and hoping for applicants, you buy a screened applicant. EQO runs the…
The attraction stage feeds directly into EQO Screen · so every candidate who responds, regardless of channel, enters the same screening workflow automatically.